The star of this year’s BMW stand will be the M1 Homage. This unique model,
making its debut in the Middle East, re-ignites the flame of a unique sporting
heritage that exploded onto the motorsports scene with the original BMW M1 more
than 30 years ago.
The BMW M1 designed by Giorgio Giugiaro was a car of superlatives and a highly
emotive vehicle that was uncompromisingly primed for the race track. This
tribute model exhibits an emotional design that showcases technology and
integrates it into the overall aesthetics of the vehicle.
Commenting on the attention-grabbing model Phil Horton, Managing Director of BMW
Middle East said: “The BMW M1 was an utterly uncompromising super sports car
which exuded passion; its forerunner, the BMW Turbo by Paul Bracq, displayed
innovative technical solutions that found their expression in emotional design.
It is precisely this blend – of technology and design, rationality and passion –
that the BMW M1 Homage embodies.”
Horton added: “The Dubai International Motor Show presents us with a perfect
opportunity to showcase the M1 Homage, a testament to the dynamism, innovation
and design quality of BMW’s motorsports heritage. We are confident that it will
be a shining star at this year’s show.”
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