Hyundai Motor Co. and Juma Al Majid Est., the UAE’s sole distributor of Hyundai motors, will present QarmaQ, a first in the Crossover Coupe segment, at the upcoming Dubai International Motor Show.

The QarmaQ is Hyundai's Advanced Technology Demonstration Vehicle (ATDV) that showcases over 30 different environmentally progressive technologies led by the innovative “Elastic Front™”, an innovative solution that can help reduce the risk of severe injuries in Crossover Utility Vehicles (CUV) pedestrian collisions.

Designed at Hyundai Motor Europe's Design and Technical Center in Russelsheim and engineered in close cooperation with GE Plastics, QarmaQ develops and validates over 30 key technologies, which will be selectively incorporated into Hyundai’s new models to be rolled out from 2008-2014.

“The QarmaQ debut in Middle East is really quite special as it demonstrates Hyundai’s commitment to environment and innovation for better quality of life. We are soon bring environmentally friendly technologies to the Middle East markets,” said Isam Abu Nabah, President of Juma Al Majid Est.- Hyundai . “It’s important and a big step forward as the same technologies incorporated into the QarmaQ are the future of New Hyundai cars”.

The QarmaQ is lighter, stronger and more economical than any current production CUV in its class. It also offers significant recycling advantages both in construction and eventual disassembly. In short, it is a viable and realistic glimpse of the future potential of personal automotive transport.

A totally relevant concept

The Hyundai QarmaQ concept car is the result of the fusion of exceptional expertise and engineering foresight from Hyundai and GE Plastics. More than a design concept, QarmaQ illustrates that environmentally responsible solutions can be elegantly incorporated to enhance safety, design and performance.

By combining leading edge design, advanced engineering techniques and the benefits of GE materials technology, QarmaQ demonstrates the ability to meet necessary, but problematic areas of legislation dealing with pedestrian safety and eco-responsibility.

This 2+2 vehicle targets the important empty next baby boomers demographic, who are rediscovering a new-found freedom while remaining the wealthiest demographic in history. Today, this key group of consumers is beginning to spend their nest egg and enjoy the fruits of their labor, not on material possessions, but on experiences. The QarmaQ soulfully blends the driving experience of a Coupe with the ability to manage multi-terrain driving of a CUV, providing empty nesters with effortless access to their outdoor playground.