BMW has announced plans to debut the new BMW 5 Series sedan in the Middle East in March 2010. The launch of the sixth generation of this successful model marks the epitome of aesthetic design and supreme driving pleasure in the midrange premium segment. With its sporting and elegant design, excellent comfort and the highest standard in efficiency in its class, BMW’s latest executive sedan sets the benchmark in driving dynamics.

The new model’s design is imaginative, creative and effective, with BMW’s designers and engineers working hand-in-hand to ensure the perfect interplay of design and technology. The new BMW 5 Series sedan will make its debut in the Middle East with one eight-cylinder and three six-cylinder petrol engines offering outstanding performance.

The new BMW 5 Series is a class leader in emissions reduction. It has been designed around BMW's successful Efficient Dynamics strategy that encompasses many technology innovations to offer outstanding performance and a reduction in fuel consumption.

Some of the wide range of sophisticated driving and comfort features offered in the new BMW 5 Series include Dynamic Drive Control with three modes: comfort, normal, sport and sport +; Comfort Start; Head-Up Display; Multi-Channel Audio System, Rear Seat Entertainment; Four-Zone Automatic Air Conditioning, BMW iDrive control and Parking Assistant.

The interior of the new BMW 5 Series has a stylish and modern design with exciting lines that create a generous and harmonious ambience. High quality materials and superior craftsmanship underline the premium interior ambience.

Commenting on the launch of the new model, Phil Horton, Managing Director of BMW Group Middle East said: “The 5 Series is one of our best selling models in the Middle East, so we are looking forward to launching this new model early in 2010. It is a totally different car from its predecessor in terms of design, comfort, technology and engineering, so we are confident that it's going to be well received and help us maintain our position at the forefront industry trends.”

The new BMW 5 Series Sedan clearly stands out from the crowd, convincingly demonstrating its ability to offer the driving pleasure typical of the BMW brand.