To celebrate the inimitable strength and stunning beauty of women, TAG Heuer announced the Middle East launch of a sparkling array of new, ultra-glamorous and totally irresistible TAG Heuer timepieces for women.

Diamond-rich and supremely feminine, these new jewelry editions reflect the core values of TAG Heuer: prestige, elegance, and daring, cutting-edge design.

Self-confident and poised, seductive and determined, fashion-focused yet independent-minded, utterly feminine yet not shying away from masculine accessories, the glamorous TAG Heuer woman doesn’t follow trends, she sets them.

Inspired by the high-pressure, precision-driven requirements of professional sailing and diving, the Aquaracer was first launched 25 years ago under the 2000 Series name. Originally a men’s watch, it set a new standard for robustness, versatility, and accuracy, thanks to the world-renowned TAG Heuer 6 features: “Easy Grip” screw-in crown; unidirectional turning bezel; water resistance to 300 meters; luminescent hands and hour-markers; anti-scratch sapphire crystal; and double safety clasp with safety buttons.

The AQUARACER Lady, first launched in an ultra-feminine 27mm version to bestseller success in 2005, is the quintessential versatile sports watch for women. A new collection in a larger size (32mm), the new AQUARACER Lady is at once sporty and casual smart. Its strong lines and glamorous design make it the perfect accessory for today’s avant-garde TAG Heuer women.

At the helm are the new Aquaracer Lady Diamond Dial and the Aquaracer Lady Diamond Dial & Diamond Bezel. The very feminine and sporty designs feature a white mother-of-pearl dial adorned with a brilliant TAG Heuer logo and 10 sparkling Top Wesselton diamonds (0.098 cts). The unidirectional bezel is set with 42 Top Wesselton diamonds (0.567 cts).

For added luster, the Diamond Dial & Diamond Bezel Steel & Gold sports a chic steel and 18K gold-plated bracelet, a massive 18K gold bezel base, as well as 18K gold plating on the hands, curved numerals, and a polished screw-in crown.

The sleekly chic AQUARACER Lady version is loaded with the same superlative features as its diamond-rich sisters. It has a fine-brushed or polished steel bezel base, a 5-row alternate fine-brushed and polished steel bracelet with solid steel folding clasp and safety push buttons, hand-applied curved numerals and hour-markers, and a brilliant, TAG Heuer logo on its elegant white mother-of-pearl or white dial.